The power of a strong brand is vivid in the photo of a muscled arm tattooed with the Harley-Davidson logo. The headline: "When was the last time you felt as strongly about anything as this?"
Brands began as guarantors of reliability and quality in consumer products, and have evolved into representations of a way of life or a set of ideas-as Nike's "swoosh" logo and advertising evoke personal achievement.
Companies too can become brands in having a personality and set of values. Think of IBM or Apple, computer makers with very different identities. Yet customers of each company are loyal to their brand trust its products.

영어단어는 어려운게없는데, 능력이 부족해서 뭐랄까 조합이 안됩니다..
대충 뜻과 해석 좀 부탁드립니다..ㅠㅜ